Modelling a steady business is fairly straightforward. Figuring out the possible outcomes for a scale-up or fast growing business can be very difficult. The range of outcomes becomes much wider. Lessons from the pandemic, the Russian invasion of Ukraine and effect on global inflation that was already building show the importance of “what-if” planning.
We have experience of rapidly growing and shrinking businesses. How to critique potential churn, loss of stable revenues. When to move aggressively into a segment that competitors might be stepping back from – and when to take heed of their actions and preserve capital.
WhiteStarFire can work with your teams to stress-test short- and medium-term assumptions on revenue and margin with a view to providing milestone decision events to ensure your business thrives in hard-to-foresee macro environments.
White Star Fire 